Acquire Digital

In recent years, social distancing has become the norm with younger generations because of technological advancements and other social factors. It was accelerated due to COVID-19, and yet the need to connect to people and brands is growing. As our daily lives return to a new normal, the stakes are high for retailers to drive consumer engagement and increase touch-points to access important product information quickly.  This has become a challenge for the retailers since they were looking to find a way to satisfy the need for knowledge of their customers.  Staffing  and inventory management issues within retail have also started to cause new issues for updating product pricing and point of sale marketing.  To combat the challenges and changing landscape, many retailers are utilizing digital solutions to serve up all the necessary and valuable information for their customers to meet their needs. One of those solutions is reactive digital pricing label displays inst...

  Back in January we launched our ‘Live brief 2020’ project with Year 2 Communication Arts BA students from Leicester’s De Montfort University. The project, aimed at providing meaningful connections with industry for students, required students to create a new concept or feature for our Wayfinder SmartHubs . Recent events would have made It easy to put the project on hold, cancel or postpone until a later date, but here at Acquire we understand how important it is for students to receive positive and meaningful interactions with industry. Working with students & staff from De Montfort University, we organised for the project to continue ‘Virtually’, providing students the opportunity to submit their presentations and access support from members of the team to enable them to participate. The team at Acquire received students’ submissions during the first week of May and were able to review and provide students with feedback that contributed to their overall grade. New features a...

  During the initial months of 2020, retailers dealing with essentials were left with very little time to act and put in measures to safeguard the health of their employees and customers. On the other hand, non-essential retailers were making every possible effort to move from the traditional, physical environment to a digital one. With the arrival of June, e-commerce stores were way ahead of the usual brick and mortar stores with more than 4X sales. While this pandemic posed many challenges for physical storefronts, technological advances are accelerating the digital transformation of the retail industry. These technologies power the enhancement of customer personalization, physical store shopping, and contactless service. An interesting fact worth mentioning is that these experiences aren’t just limited to hyper or superstores or high-end retailers; midsize and small stores all need to change their focus and shift toward these next-gen technologies to serve their customers in a b...