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Showing posts from June, 2021

Enhancing the Visitors’ Experience with Omnichannel Retail Technologies

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Powered by enhanced features, Acquire Digital’s Shelf-Edge, Endless Aisle, and Retail Wayfinding solutions are transforming the shopping experience in brick and mortar stores During the initial months of 2020, retailers dealing with essentials were left with very little time to act and put in measures to safeguard the health of their employees and customers. On the other hand, non-essential retailers were making every possible effort to move from the traditional, physical environment to a digital one. With the arrival of June, e-commerce stores were way ahead of the usual brick and mortar stores with more than 4X sales. While this pandemic posed many challenges for physical storefronts, technological advances are accelerating the digital transformation of the retail industry. These technologies power the enhancement of customer personalization, physical store shopping, and contactless service. An interesting fact worth mentioning is that these experiences aren’t just limited to hyper o

Features to Improve Self-Service Solutions And The Flow of Visitor Traffic in Public Spaces

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Acquire Digital launches 5 new features to improve self-service solutions and the flow of visitor traffic in public spaces. Our world has dramatically changed due to COVID-19 in the past several months. Businesses have been forced to look for new ways to overcome the plethora of operational challenges. The way users navigate this changing landscape has affected how people shop, travel, receive healthcare and education, and connect with businesses for daily services. The demand for more contactless experiences and automation of everyday services is becoming the new norm. Organizations are turning to purpose-built technology to evolve this complex change in daily functions. Innovations leveraging voice, artificial intelligence, and digital kiosk technology are empowering consumers to consider alternative solutions for self-service applications. As the Center for Disease Control (CDC) suggests, touching surfaces and face to face interactions should be limited in public places. Innovation

Using Digital Signage for Wayfinding in Hospitals

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Let’s face it, hospitals are nothing short of mazes—especially for first-time visitors to a particular one. Without clearly presented directions on how to arrive at the ward or room a visitor is looking for, wandering is inevitable. This means crowded hallways filled with lost and frustrated visitors. In some situations, patients can even miss appointments due to an inability to find their destination. A whopping $150bn is wasted per year on missed appointments, and although wayfinding (or lack thereof) isn’t responsible for all of these, it’s certainly a major contributing factor. This is why digital signage specifically designed for patient wayfinding can not only help patients and visitors in a hospital, but it can even help healthcare professionals navigate quickly, increasing hospital efficiency. How to Improve Wayfinding in Hospitals With a network of digital screens and kiosks installed across hospitals, navigation can be a much simpler and less stressful experience for all. By

Omnichannel Retail and In-store Digital Enhancements

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  Let’s face it, the retail and shopping experience is changing at lightning-fast speeds to keep up with changing consumer habits and technology innovations. Nowadays, everything we want is at our fingertips, whether it’s groceries, new shoes, or a new car. We no longer need to visit a store; our devices and other technology advancements are our outlets. As consumers, we have tons of options to buy products regardless of if it’s online, offline or a combination of both. The combination, often known as Omnichannel, is where we are seeing many retailers going. What is Omnichannel Retail? As stated on Bloomreach.com, “Omni-channel retail is a multichannel approach to sales that focus on providing a seamless customer experience whether the client is shopping online from a mobile device, a laptop, or in a brick-and-mortar store.” According to Harvard Business Review,  73 percent of all customers use multiple channels  during their purchase journey. Only when the customer has gathered as muc

5 Key Digital Signage Trends that Drive Airport Communications

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The use of airport digital signage systems is one of the most innovative and implemented solutions that terminal managers and airport authorities swear by. Among many public places, airports deal with thousands of visitors every day; with such a considerable number, user experience is the utmost priority for them. The infrastructure of an airport complex is complicated in itself. It requires a lot of work and strategies to optimize the journey and make it a seamless one for an average traveler. In the last few years, several technological advancements were utilized and made part of airport operations to guide travelers and visitors to their respective gates quicker and make their experience at airports convenient and entertaining. We are living in a time of real-time information, smart airports, self-service, and personalized services. All these aspects are essential to faster, cheaper, and better services in every regard. Over time, airport digital signage has become a vital part of a