Acquire Digital

  As many retail malls start to incorporate digital signage, wayfinding directories, and digital advertising platforms within their centers; many considerations must be taken into account to ensure you obtain the best return on investment while providing a great experience for your visitors. Digital signage and directory solutions don’t need to be complicated, but with all the advancements in software technology, you must have a strong set of goals in mind for what you want your digital experience to accomplish. In this edition of Acquire Talks, we dive into the world of retail digital directory solutions and take a closer look at some of the key considerations retail malls need to think about before deploying a new solution. Aligning your team's goals The most basic starting point is to align your team's goals and determine a clear vision for what your digital solution looks like. It is important to align the goals of the system with your internal marketing team, property mana...

  Back in January we launched our ‘Live brief 2020’ project with Year 2 Communication Arts BA students from Leicester’s De Montfort University. The project, aimed at providing meaningful connections with industry for students, required students to create a new concept or feature for our Wayfinder SmartHubs . Recent events would have made It easy to put the project on hold, cancel or postpone until a later date, but here at Acquire we understand how important it is for students to receive positive and meaningful interactions with industry. Working with students & staff from De Montfort University, we organised for the project to continue ‘Virtually’, providing students the opportunity to submit their presentations and access support from members of the team to enable them to participate. The team at Acquire received students’ submissions during the first week of May and were able to review and provide students with feedback that contributed to their overall grade. New features a...

  During the initial months of 2020, retailers dealing with essentials were left with very little time to act and put in measures to safeguard the health of their employees and customers. On the other hand, non-essential retailers were making every possible effort to move from the traditional, physical environment to a digital one. With the arrival of June, e-commerce stores were way ahead of the usual brick and mortar stores with more than 4X sales. While this pandemic posed many challenges for physical storefronts, technological advances are accelerating the digital transformation of the retail industry. These technologies power the enhancement of customer personalization, physical store shopping, and contactless service. An interesting fact worth mentioning is that these experiences aren’t just limited to hyper or superstores or high-end retailers; midsize and small stores all need to change their focus and shift toward these next-gen technologies to serve their customers in a b...