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Showing posts with the label digital signage at airports

Hartsfield-Jackson Atlanta International Airport Deploy Smart Wayfinding and Digital Directory Kiosks

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Industry leaders in interactive signage and digital self-service solutions, Acquire Digital has partnered with Flyin’ High Signs and Gable to deploy an innovative Digital Directory and Wayfinder kiosk program for Hartsfield-Jackson Atlanta International Airport. The teams have worked diligently to provide a custom digital directory and wayfinding solution to improve airport navigation and inform the nearly 300-thousand passengers who visit ATL each day. The airport’s signage vendor,   Flyin’ High Signs , is heading up the development, installation and support of 43 custom kiosks designed and manufactured by   Gable . With nearly 300,000 daily travelers,  Hartsfield-Jackson Atlanta International Airport  is the busiest international airport within North America. In a facility with seven concourses and 195 gates, the airport’s goal was to provide a state-of-the-art digital experience to improve airport navigation, communication, and overall efficiencies. A Better Solut...

3 Key Topics to Consider before Implementing Retail Digital Directories

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  As many retail malls start to incorporate digital signage, wayfinding directories, and digital advertising platforms within their centers; many considerations must be taken into account to ensure you obtain the best return on investment while providing a great experience for your visitors. Digital signage and directory solutions don’t need to be complicated, but with all the advancements in software technology, you must have a strong set of goals in mind for what you want your digital experience to accomplish. In this edition of Acquire Talks, we dive into the world of retail digital directory solutions and take a closer look at some of the key considerations retail malls need to think about before deploying a new solution. Aligning your team's goals The most basic starting point is to align your team's goals and determine a clear vision for what your digital solution looks like. It is important to align the goals of the system with your internal marketing team, property mana...

How To Effectively Utilize Digital WayFinding And Signage Solutions In Airports

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Airports are one of the most complex commercial spaces, but also one of the most relied upon for daily travel. Airport operation teams constantly work hard to improve the visitor experience and one big initiative is to provide passengers with guidance and information to help them navigate through the airport efficiently. The use of digital signage and wayfinding solutions within airports is common, but it's rare to see airports properly utilizing digital experiences to drive revenue and provide clear messages across their signage network. This blog post will explore how indoor navigation and signage systems work at airports , what they include, their benefits over traditional methods, as well as their limitations so that you can decide if this is a good fit for your airport! Keys to Implementing Digital Initiatives within Airports When you integrate wayfinding and directory solutions with digital signage correctly, passengers should have a clear picture of real-time flight data and...

Utilizing Digital Solutions at the Point of Purchase to Improve Realtime Product Pricing and Engagem

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In recent years, social distancing has become the norm with younger generations because of technological advancements and other social factors. It was accelerated due to COVID-19, and yet the need to connect to people and brands is growing. As our daily lives return to a new normal, the stakes are high for retailers to drive consumer engagement and increase touch-points to access important product information quickly.  This has become a challenge for the retailers since they were looking to find a way to satisfy the need for knowledge of their customers.  Staffing  and inventory management issues within retail have also started to cause new issues for updating product pricing and point of sale marketing.  To combat the challenges and changing landscape, many retailers are utilizing digital solutions to serve up all the necessary and valuable information for their customers to meet their needs. One of those solutions is reactive digital pricing label displays inst...

5 Key Digital Signage Trends that Drive Airport Communications

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The use of airport digital signage systems is one of the most innovative and implemented solutions that terminal managers and airport authorities swear by. Among many public places, airports deal with thousands of visitors every day; with such a considerable number, user experience is the utmost priority for them. The infrastructure of an airport complex is complicated in itself. It requires a lot of work and strategies to optimize the journey and make it a seamless one for an average traveler. In the last few years, several technological advancements were utilized and made part of airport operations to guide travelers and visitors to their respective gates quicker and make their experience at airports convenient and entertaining. We are living in a time of real-time information, smart airports, self-service, and personalized services. All these aspects are essential to faster, cheaper, and better services in every regard. Over time, airport digital signage has become a vital part of a...