Acquire Digital

  As many retail malls start to incorporate digital signage, wayfinding directories, and digital advertising platforms within their centers; many considerations must be taken into account to ensure you obtain the best return on investment while providing a great experience for your visitors. Digital signage and directory solutions don’t need to be complicated, but with all the advancements in software technology, you must have a strong set of goals in mind for what you want your digital experience to accomplish. In this edition of Acquire Talks, we dive into the world of retail digital directory solutions and take a closer look at some of the key considerations retail malls need to think about before deploying a new solution. Aligning your team's goals The most basic starting point is to align your team's goals and determine a clear vision for what your digital solution looks like. It is important to align the goals of the system with your internal marketing team, property mana...

Airports are one of the most complex commercial spaces, but also one of the most relied upon for daily travel. Airport operation teams constantly work hard to improve the visitor experience and one big initiative is to provide passengers with guidance and information to help them navigate through the airport efficiently. The use of digital signage and wayfinding solutions within airports is common, but it's rare to see airports properly utilizing digital experiences to drive revenue and provide clear messages across their signage network. This blog post will explore how indoor navigation and signage systems work at airports , what they include, their benefits over traditional methods, as well as their limitations so that you can decide if this is a good fit for your airport! Keys to Implementing Digital Initiatives within Airports When you integrate wayfinding and directory solutions with digital signage correctly, passengers should have a clear picture of real-time flight data and...