How to Effectively Utilize Digital Wayfinding and Signage Solutions in Airports
Airports are one of the most complex commercial spaces, but also one of the most relied upon for daily travel. Airport operation teams constantly work hard to improve the visitor experience and one big initiative is to provide passengers with guidance and information to help them navigate through the airport efficiently. The use of digital signage and wayfinding solutions within airports is common, but it’s rare to see airports properly utilizing digital experiences to drive revenue and provide clear messages across their signage network. This blog post will explore how indoor navigation and signage systems work at airports , what they include, their benefits over traditional methods, as well as their limitations so that you can decide if this is a good fit for your airport! Keys to Implementing Digital Initiatives within Airports When you integrate wayfinding and directory solutions with digital signage correctly, passengers should have a clear picture of real-time flight data a...